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Problem:Gum littering is a huge environmental and economical issue. In Rome, the removal of one single chewing gum costs 1€.

1€ - That’s as much as a packet of Extra gum. Seems like waste?


A waste container that rewards you with new gum if you throw your already chewed gum in it. It will hit the streets of Rome, cleaning the streets and putting Extra at the forefront of conscious chewing.

︎Click to play︎


School project, 
Berghs School of Communication


Claudia Rolf,        Lisa Gustafsson,
Copywriter           Art Director

Alva Nyström,
Art Director